Frequent flyers represent a key facet of the airline passenger base. They are unique in many ways, most importantly in how difficult they are to reach through other traditional mediums such as TV. They are typically busy professionals and key decision makers making them one of the most sought after audiences anywhere. Significant highlights of notable studies on the topic of frequent flyers and airline travelers include the following:

• Airline travelers are 80% more likely to have an annual household income of $100,000 or more.
• Frequent flyers are over three times as likely to live in $100,000+ households.
• Airline travelers are sophisticated shoppers and are more likely to have a propensity for designer clothes, luxury cars and cutting-edge personal digital devices.
• Airline travelers are avid moviegoers and are more likely to have seen a movie recently or to be avid DVD collectors.
• Airline travelers spend less time with television, and twice as many Americans fly as read Time or Newsweek magazines.

Source: Arbitron