IMA knows the in-flight
industry and has close ties with every major airline.
Put simply, we can manage your entire in-flight ad
campaign anywhere in the world, with any airline, on
any airtime schedule. Regardless of the in-flight medium
of your choice – video,
print or audio – IMA can secure below rate card
prices on all your desired ad buys. Our preferred list
of airline partners here in the U.S. includes Continental
Airlines, Delta, United, and US Airways.
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Video
Video ad placement varies by airline, but typically
allows for 15-second, 30-second or 60-second
commercial buys. Rates vary depending on
the airline of choice and the overall passenger
reach, but rest assured that IMA can secure
below market rates for all of your video
ad placements.
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Print
Print buys within onboard publications remains
some of the most sought after ad inventory
in the skies. We include print ad exposure
for all of our video clients airing within
our programs on Continental Airlines, and
also have access to any other onboard publication – on
any airline – that more effectively
reaches your desired target audience. Please
contact us for specific airline recommendations
for your print ad campaign.
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Audio
IMA currently produces a bi-monthly 60-minute
news program that follows Larry King & Guests
on the Continental Talk channel. Here we
use a 5-10 minute Q&A format to tell
a longer version of your company’s
story to airline passengers. We often use
this airtime to complement video segments
for IMA’s feature clients.
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