Today’s Passengers Can Be Your Next Customers!
Introducing RedHOT, a bi-monthly video series featuring
the hottest, the hippest and the best in your area…
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WiFi on Virgin America
Advertising on airline entertainment systems
will never be the same thanks to in-flight WiFi
on every Virgin America flight. This revolution
in onboard service finally bridges the gap between
delivering a message and taking action. After
commercial exposure on this touch-screen system,
passengers can now go online immediately and
take action like never before. This is reinventing
travel. This is also reinventing how you can
reach those who travel.
In-Flight Media Associates (IMA) is proud to
offer RedHOT, a 30-minute travel program exclusive
to Virgin America highlighting the hottest, the
hippest and the best in your area. Your company’s
message and branding is woven into the fabric
of our video feature about each destination and
you emerge as one of the “RedHOT” spots
in your area.
But it doesn’t end there.
We direct passengers to our exclusive online
portal so they can take action right away using
their laptops or smart phones (WiFi access fees
may apply). From dining and hotel reservations
or profiles on trendy shopping outlets, to more
on the hottest clubs and “must see” attractions.
We feature what’s RedHOT in your area and
they’ll find it.

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Better Media
Mileage
You want your message to be seen and we help
make it happen. With RED™,
a revolution in onboard entertainment, WiFi
on every aircraft and an online portal so
passengers have direct access to you, we
close the loop for a better return on your
advertising dollars.
With cross-platform exposure for RedHOT you'll
reach passengers on all aircrafts,
you’ll reach them on VirginAmerica.com
and you’ll reach them on our exclusive online
portal where we can track passengers
as they’re directed to your site, services
and products.
When your two months of consecutive
airtime on more than 6,400 flights is over you’ll
have a complete video feature that you can also
use on any other medium. Now is the perfect
time for this kind of media mileage.

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About Virgin America
Headquartered in California and launched in August
2007, Virgin America is one of the fastest growing
start-up U.S. airlines of all time. Virgin America
offers guests attractive fares and a host of
innovative features aimed at reinventing air
travel. In just over two years flying, the airline
was named “Best Domestic Airline” in
Condé Nast Traveler’s 2008 and 2009
Readers’ Choice Awards and Travel + Leisure’s
2008 and 2009 World’s Best Awards.
Virgin
America flies to San Francisco, Los Angeles,
New York, Washington D.C., Seattle, Las Vegas,
San Diego, Boston, Orange County and Fort Lauderdale.

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Get Aboard
Nowhere else can you reach over 700,000 affluent
airline passengers with such a targeted, interactive
media play specific to your business’ location.
And nowhere else can they reach you with a
simple touch of the screen. For more information, contact
us today!

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